Rollups
rollups.com/
Rollups sells two structured legal vehicles for startups: Roll Up Vehicles (RUVs), which consolidate many small investors into a single cap-table line for fundraising, and Consolidation Vehicles, which retroactively merge existing SAFE holders and small investors the same way. The phrase "One Line on Your Cap Table" repeats roughly eight times down the page as the entire argument, rather than varying the message section to section. It backs the pitch with specific, checkable numbers — RUVs used to raise "from $50k to $100M+," one case saving a company "~$20,000 and ~2 weeks," another cutting "74 fewer lines" on a cap table — plus a named testimonial from investor Auren Hoffman.
Rollups's landing page, section by section
Each section below is cropped straight from Rollups's live page — useful references for finance landing page design.
