A blog index page has to make months of posts feel browsable in one glance. These examples show how SaaS companies organise a blog homepage — featured posts, category filtering, and how much of each post to reveal before the click.
(opens in new tab)A blog index is a discovery interface as much as a content list, and the sites that get it right treat it that way — a single, clearly larger featured-post slot for the newest or most important piece, category or topic filtering for a reader who came in with a specific question rather than to browse, and enough of an excerpt (plus a real reading-time estimate) that a visitor can tell whether a post is worth the click before committing to it. The failure mode is a flat, undifferentiated grid of every post ever published in reverse-chronological order with no way to filter — technically complete, but it makes a blog with genuinely useful older content feel like it only has whatever was posted this month. Author identity is worth more here than it looks like it should be: a named author with a real photo, especially one with visible domain expertise (a title, a link to their other posts), makes technical content read as credible in a way an unattributed 'Team' byline doesn't.
Thirty SaaS websites reviewed at equal depth from screenshots we captured ourselves — what's above the fold, the one section each does unusually well, and the stack, palette and typefaces behind it. With a stated selection method, not a handpicked vibe check.
Semrush publishes a 120-day cookie window and a four-tier commission table. Typeform caps you at $500 per referral. Seven of these 22 pages publish no rate at all. A page-by-page read of what SaaS affiliate pages actually disclose.
Dropbox's contact form asks for eleven things. Warp's asks for one. We counted the fields, the routes and the published email addresses on 25 real SaaS contact pages — and not one of them promises a response time.
One clearly larger featured slot is the more common and effective pattern — it gives the page an obvious starting point, whereas several equally-sized 'featured' posts just recreates the flat-grid problem it was meant to solve.
Once there's enough volume to need it — usually past 30-50 posts — category or topic filtering matters a lot, since it's the difference between a reader finding the one post relevant to them and giving up after two pages of unrelated titles.
Yes, with a real name and photo where possible — attribution to a named person with visible expertise reads as more credible than an unattributed company byline, particularly for technical or opinionated content.