Gusto

gusto.com/

Gusto is payroll, benefits, and HR software for small businesses, built around a feature it brands 'AutoPilot,' which runs payroll automatically once set up. The homepage leads with 'Hire, pay, and grow like a pro' and states payroll can be run in five minutes flat, with taxes filed and compliance handled alongside it. It backs the pitch with a specific customer survey rather than vague satisfaction language: 9 out of 10 customers would recommend Gusto, with an average of 152 hours a year saved on tax and compliance, a 4.5+ star rating, and more than 500,000 businesses on the platform, all attributed to a survey of 538 Gusto customers from September 2024. The page also acknowledges a recent rebrand directly in its copy: 'New brand. Same heart... Gusto has a new look, a new voice, and a glowed-up Penny.'

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Meta title

Gusto | Online HR Services: Payroll, Benefits and everything else

Sections

11

Updated

Sep 22, 2026

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