Critter

critter.pet/

Critter is a CRM and marketing-automation tool built specifically for pet care businesses, pulling booking data from platforms like Time to Pet and Precise Petcare and automating client outreach by email and text. The homepage doesn't describe features abstractly — it shows a mocked sample business dashboard with concrete numbers: 847 active clients, three named campaigns (Birthday Wishes at 81% engagement, Spring Grooming at 68%, a Win-Back Series at 72%), and $24,580 in month-to-date revenue. It also visualizes a four-stage 'Customer Lifecycle' (New Lead, Active Client, At Risk, Lost) with automated transition rules between them, and names an AI feature, 'Togo AI,' for drafting client communications from the synced data.

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Marketing

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Meta title

Critter - Automation Engine for Growing Pet Care Businesses

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7

Updated

Sep 22, 2026